{"align_center":true,"background_color":"#e99e99","body_text":"Science Meets Your Skin: Introducing FIRM - A Revolutionary Topical Complex Designed to Boost Collagen Production, Moisturize Skin, and Smooth the Appearance of Visible Cellulite!","body_text_color":"#ffffff"}

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{"background_color":"#ffffff","description":{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Cellulite is fat beneath your skin that causes a lumpy, dimpled look on your thighs, glutes, and belly. It's normal fat but looks lumpy because it pushes against connective tissue, causing the skin above it to pucker."}]},{"type":"paragraph","children":[{"type":"text","value":"\n\nYou can have it whether you're heavy or thin. Muscle tone can also affect it, and even very fit people sometimes have it. Hormonal factors and genetics both play a role. Unfortunately, women are more likely to get it than men. It tends to form more as we age as well.\n"}]},{"type":"paragraph","children":[{"type":"text","value":"\nAre there ways to smooth cellulite? Sure, but for now, most include laser therapy or derma-rollers that can be painful or expensive. We sought out the research to offer an alternative that is non-invasive, but is made with an ingredient that is researched and shown to help improve the appearance of cellulite."}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"paragraph","children":[{"type":"text","value":""}]}]},"desktop_image":"gid:\/\/shopify\/MediaImage\/27937879818412","image_position":false,"mobile_image":"gid:\/\/shopify\/MediaImage\/27937879818412","text_color":"#2e2e2e","title":"Cellulite Doesn’t Have to Be Permanent","title_color":"#e99e99"}

{"background_color":"#fff2ee","description_one":"Firm is a revolutionary topical complex to smooth cellulite with a science driven formula that has actually been tested on humans. FIRM uses a combination of clinically proven ingredients to stimulate collagen production using super antioxidants (SOD B Dimpless®) to reduce the oxidative stress on the fibrous bands creating the effect of cellulite.","description_two":"This combined with patented ingredient AQUAXYL® that is clinically proven to improve skin moisturization over a 24 hour period.","image_two":"gid:\/\/shopify\/MediaImage\/27958688972972","text_color":"#2e2e2e","title":"Introducing: Firm","title_color":"#e99e99"}

{"background_color":"#ffffff","body_text_color":"#2e2e2e","heading_color":"#e99e99","text_module":{"type":"root","children":[{"type":"heading","children":[{"type":"text","value":"Clinically Researched With Women\n"}],"level":3},{"type":"paragraph","children":[{"type":"text","value":"We felt so strongly about Firm’s potential to help millions all over reduce cellulite and tighten their skin that we put our product behind a nearly 100-person clinical trial.\n\n\n"}]}]}}

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{"background_color":"#ffffff","body_text_color":"#808285","text_module":{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"\u003csmall\u003e§ Study conducted using double-blind clinical evaluation of the anti-cellulite effect of 4 topical products on healthy volunteers\u003c\/small\u003e"}]}]}}

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{"bullets":["✓ Clinically Tested Formula and Ingredients","✓ Fractionated Coconut Oil","✓ Antioxidants including Retinyl Palmitate","✓ Hyaluronic Acid","✓ Cocoa \u0026 Shea Butter","✓ Zero Parabens","✓ Zero Fragrances"],"padding_bottom":16,"padding_top":16,"section_background_color":"#e99e99","title":"We actually care about our formula"}

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{"background_color":"#f5f5f5","body_text_color":"#808080","text_module":{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"\u003csmall\u003eVitauthority is not affiliated with any third party products or brands displayed and trademarks shown are the property of their respective owners. Images and written testimonials are taken from customer submitted content. Pictures, names and statements may not be synonymous to protect customer privacy. This means that an image associated with a submitted written testimonial may not be from the same person.\u003c\/small\u003e. \u003cbr\/\u003e\u003cbr\/\u003e ^with healthy eating and exercise"}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"paragraph","children":[{"type":"text","value":"\n\n\n"}]}]}}

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